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Your BRE (Business Reply Envelope)

	97.	Include a BRE if you ask for confidential nformation.
		When you ask for credit card numbers or other personal information, you must insure the privacy of that information by enclosing it in an envelope. If you don't, you'll lose a ton of orders from prospects who will forever think of you as completely insensitive to their privacy.

	98.	Put selling copy in the upper left corner of the BRE.
		A business reply envelope must be carefully designed to meet postal regulations. However, the upper left corner is free space you can use any way you choose. Use it for a special last minute offer, a confirming testimonial, or a rush order message. You can even put the name of letter signer there to assure that the order will be handled personally.

	99.	Confirm the order with copy on the back of your BRE.
		(Assure your customers that they have made a wise purchase). Car manufacturers spend millions assuring customers that they've made a wise purchase. Why not do the same for your customers. After all, the deal ain't done till the check arrives. And even then, it can be undone.

Extracted from
Direct Marketing Magazine
Dean Rieck - Author

99 Easy Ways:
Your Prospects	Your Creative
Your Offer	Your Guarantee
Your Envelope	Your Teaser Copy
Your Letter	Your Brochure
Your Order Form	Your Reply Envelope

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