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19. |
Make an irresistible offer. |
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Stating your price isn't provocative enough. An offer is saying, "you do this for me, and I'll do this for you." Make a deal. Slash your price. Throw in something extra. |
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20. |
Present a choice of offers. |
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People like choices. Give them more than one way to say " Yes" to your offer. Instead of the classic Yes/No offer, give them a " Yes/Yes" offer or even a "Yes/Yes/Yes" offer. |
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21. |
Structure your offer as a bargain. |
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If your product retails for $59.00, offer it for $39.00. Stress that this is a 34% savings, Show it's a saving of $20.00. Then throw in a free premium on top of your already great offer. Your offer should be impossible to turn down. |
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22. |
Offer a choice of payment. |
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23. |
Raise your selling price by adding value. |
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Use language, design, and price to make your product appear more valuable. |
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24. |
Create urgency with a time limit. |
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The faster you force a decision, the more likely that decision will be in your favor. Put a firm time limit on your offer, force a quick reply, and your sales will usually go up. |
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25. |
Create greater urgency by offering an " Early Bird" rate. |
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Instead of punishing late responders, reward early responders. The early bird offer must be a compelling and significant savings. |
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26. |
Offer similar products as a low-priced package. |
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People love to buy sets of items these days. " Packaging" makes your offer more exciting and helps you move more merchandise faster. |
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27. |
Resurrect old products and sell them at a discount. |
