CAN-SPAM Act of 2003
Controlling the Assult of Non-Solicited
Pornography and Marketing Act of 2003

The CAN-SPAM Act went into effect on January 1, 2004. In an effort to fully comply with the provisions, Mailing Lists Plus wants you to be fully informed of the requirements we've enacted which will apply to all e-mail orders. These requirements are in response to the law and conform to the DMA's suggested best practices.

Messaging components

1. The new law doesn't allow for "teaser" subject lines. Subject lines must be clear; we recommend either your product or service name coupled with a stated benefit to the recipient.
    
2. The "From" line (sender) must be the mailer's company name or a recognized division or brand of that company. The mailer is considered the "sender" according to the new law and there has to be an obvious connection between the information in the "From" line and the body of the advertisement.

E-mail message body

1. Each mailer must provide a way for a recipient to "opt-out" of future messages. Mailing Lists Plus will include an "opt-out" option for future messages from Mailing Lists Pus Inc, however the mailer must also provide a link to their own opt-out mechanism. If you are unable to provide such a link, we will be happy to make arrangements for you. For more information, contact your sales person.
    
2. The mailer's street address must be in the body of the e-mail message.

Suppression of "opt-outs"

1. Each mailer must provide a list of their "opt-outs" that will serve as a suppression file (i.e. - we will purge names provided from MLP lists prior to transmitting a senders' message). To help ease the burden on our mailer clients, we are reducing our suppression fees effective January 1. For more information on these new rates, contact your sales person.

The bottom line is this - this law holds both the advertiser/sender and Mailing Lists Plus Inc liable for any transgressions and we want you, as a partner, to be prepared for the changes this law necessitates. We want to help you understand the implications of this legislation as well as continue to aid you in your marketing efforts, so feel free to contact us with any questions.

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